What Would North Texas Do Without Tourism?

It's hard to overstate the importance of tourism to our local economy. Consider this: each year, more than 63 million passengers pass through our two local airports; 1 out of 11 jobs is a tourism job; and thanks to revenues generated by tourism, each North Texas household pays $800 less per year in taxes. In this video for the Dallas/Fort Worth Area Tourism Council, we get a glimpse of just how much we rely upon this industry.

The Dallas/Fort Worth Area Tourism Council (DFWATC) was formed in 1978 to be a comprehensive force within the tourism industry to jointly market the entire area as a single-destination. As a not-for-profit organization, the DFWATC represents over 40 area cities and multi-county area in North Texas with more than 150 members participating from area Convention & Visitors Bureaus, Chambers of Commerce, hotels, attractions, transportation, entertainment, tour operators, airlines, shopping center, airports and restaurants.