SMU Welcome to the Boulevard
The city of Dallas and Southern Methodist University make the ultimate collegiate pairing
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In the 10 years since the opening of the Gerald J. Ford Stadium, the tailgating experience "On the Boulevard" has developed into one of the finest in college football. Coach June Jones is rebuilding the SMU football team, and as a result, the Mustangs are now going to their second consecutive bowl game after a 25 year hiatus.
We love this video because it highlights the resurgence of SMU football and the coolness that is tailgating on the SMU campus. But what we really intended to do here was point out the important relationship between Dallas and SMU. The Dallas business community, our local civic organizations and city governments heartily support SMU because their students are as good as any produced anywhere in the nation.