Morgan Spurlock Advertises the Boundaries of Advertising
At the 2011 Dallas International Film Festival, POM Wonderful Presents: The Greatest Movie Ever Sold
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In the PM Lounge at The Joule Hotelï»¿, YouPlusDallas host Hilary Kennedy sits down with Morgan Spurlock, the filmmaker and star behind POM Wonderful Presents: The Greatest Movie Ever Sold. Wearing a suit made of Advertisements, Spurlock tells us about the idea behind his new film, and how he got brands to pay for it.
With a shameless plug to POM Wonderful, JetBlue and Hyatt Hotels, Mr. Spurlock explores the boundaries of advertisement and to what degree we, the general public, are willing to let it go. Should brands be allowed to buy spaces inside schools or naming rights to public parks? Where is the line?
We agree with Mr. Spurlock that people need to start asking themselves these questions, and we appreciate his candid, upbeat attitude as he pursues his inquiry on the backs of the very groups being scrutinized. Watch our interview, watch POM Wonderful Presents: The Greatest Movie Ever Soldï»¿, and join the conversation.
The Greatest Movie Ever Sold hits theaters April 29.