Archive for November, 2010

See, I told you Dallas is really cool

Posted by    |    November 18th, 2010 at 9:10 pm

Sherice Brown, Event Chair for Off the Field

The Super Bowl will take place at Cowboys Stadium this coming year, which is awesome in itself, but this just makes it even cooler:

The 10th Annual Super Bowl Awards Banquet and Fashion Show benefiting St. Jude Children’s Research Hospital will feature Dallas Designer Abi Ferrin, winner of Texas Top Designer in 2007. This is huge. Massive, in fact. She’s already all over In Style and US Weekly, but think about how many people 1) watch the Super Bowl (even if only for the commercials. Which is why I watch the Super Bowl. Forget about getting up from the game to make a sandwich during the Budweiser commercials – I do it when the game is in play. What could possible be interesting about the 2nd quarter? Okay back to the article.) 2) enjoy fashion and 3) are always on the hunt for new designers. Lucky girl.

“Really what we’re excited about is this opportunity to be featured at the Super Bowl this year. The players’ wives have chosen the Abi Ferrin brand to be the fashion show for the players’ wives luncheon, “Off the Field”, which will benefit St. Jude Hospital,” said the designer during the event at her South Side on Lamar studio. Abi’s mission is “Fashion with Freedom and Purpose”, and her list of clients includes many ‘A-listers’ and Off the Field wives. (more…)

Fashion with Freedom and Purpose

Posted by    |    November 15th, 2010 at 11:46 am

There are many things to like about Abi Ferrin, but one aspect of her character that I particularly like is her commitment to help others.  We shot a video about her company that can be found at .abi’s you+website . 

Abi Ferrin dropped by our offices last week to visit about her latest project, the 10th Annual Super Bowl Banquet and Fashion Show benefiting St. Judes  Children’s Research Hospital.  This annual event is put on by Off the Field Players Wives Association, an organization consisting of wives of current and former NFL players.  The theme this year is “Women With a Purpose”, so it comes as no surprise that Abi would be chosen to put on the fashion show.   

 Abi will be working with Event Chair, Sharice Brown, wife of Dallasite and former Oakland Raider and Notre Dame standout Tim Brown and Co-Chair Ramonda Johnson, wife of former Oakland Raider Randy Johnson.   The event will be held on February 4th.