Thanks to Mike Dunlap for bringing this to my attention:
The tycoon Herbert S. Miller developed his real estate the old-fashioned way: He built it. (Think Gallery Place, Georgetown Park and Washington Harbour.)
His sons, Ben and Dan Miller, have taken a decidedly modern approach to the family business: They want you, me and everyone we know to decide the next big commercial real estate deal.
In December the brothers created Popularise, a Web site that allows the public to vote on tenants for empty retail spaces — some of which their WestMill Capital investment firm own and some of which belong to other developers. “Build your city,” the site says.
It’s crowdsourcing for real estate.
After the votes are logged, the property owners — guided by popular demand — decide which tenant gets the spot.