Mark your calendar for Thursday, April 26 when Alta Design District apartments, in partnership with The Art Menu, will host an art party showcasing works from several talented local artists. Guests are invited to Alta Design District’s Sky Deck where they will enjoy spectacular views of downtown Dallas, plus wine, cocktails and hors d’ouveres from The Meddlesome Moth.
The sky deck and select apartments will be adorned with works from artists represented by The Art Menu. The Art Menu is an online print gallery that offers limited-edition, reproduction works of art on canvas from an elite group of Dallas-area artists.
Launched in October 2011, the site was founded by David Hobbs, a Dallas-based investment advisor who has always had an interest in art. Hobbs’ sister, a professional artist whose work is featured on the site, initially sparked his interest in the business of the art industry. ”It’s often difficult for artists coming out of art school to promote themselves in an effective way,” says Hobbs, who learned firsthand from helping his sister.
When the economy slowed, another artist friend reached out to Hobbs for business advice. Hobbs and the artist decided to make prints of his work, offering the artwork at a lower price point than the originals, and giving him something to sell in a down economy. After getting the process launched, Hobbs realized that he could do the same thing for more artists, and the idea for The Art Menu was born.
“What differentiates The Art Menu from other online print sites is that we put the artist at the forefront. Our focus is really trying to market the artist themselves, not just the artwork,” says Hobbs.
Caravan 2 by Carmen Menza
Each artist featured on the site is hand selected by The Art Menu’s advisory board. ”All of our artists are high quality, professional artists. Not all of them make their living selling their art, but most would if they could.”
Consumers benefit from The Art Menu because they can get high quality prints at a fraction of the cost of purchasing an original. Additionally, The Art Menu limits the number of prints of each piece to 50 and provides certificates of authenticity.
The Art Menu has a local focus and only represents artists from Dallas. Though it was conceptualized to appeal to local consumers, the advisory board has discovered a much broader reach and have sold prints to buyers across the world — from Oklahoma City to Australia.
The Art Menu will be featuring around 15 prints at the art party and two to three originals from their artist of the month, Carmen Menza. Several other Art Menu artists will be in attendance as well.
The party kicks off at 4:30 p.m. and will last until 7:30 pm. The event is free and open to the public, but guests are asked to please RSVP to firstname.lastname@example.org.