Pizza Hut will no longer be a name-in-title sponsor of Pizza Hut Park at the end of the year. Name-in-title sponsorships are important revenue generators for venues such as this one, and so we suspect FC Dallas’ move to name their venue FC Dallas Stadium is a temporary measure.
Pizza Hut is seeking larger venues and other professional sports to sponsor, but most venues associated with the major sports are taken. So is this about a shift in strategy or simply a matter of cost? The new FC Dallas Stadium is part of the fabric that is Frisco, so we anticipate an organization that is interested in serving Frisco and other nearby communities will come forward.
Before the name comes off, Pizza Hut will enjoy having its name associated with a sell out crowd expected to attend the NCAA Football Championship Game between Sam Houston State University and North Dakota State University. Sam Houston State,14-0, will face the North Dakota State Bearkats,13-1, on Saturday, January 7, 2012, at 1 p.m.