It is being reported that Jeff West, ‘consigliere’ to Jack Matthews of Matthews Southwest, friend of our firm and great guy, passed away suddenly today at age 54. Jeff West’s credentials speak for themselves. Our last memory of Jeff came last week when we were in the conference room at the Omni Hotel Dallas. We were previewing videos with the Omni management team when Jeff walked in, and in typical fashion, sat for a
while moment and then dashed off for yet another meeting.
We had been working with Jeff on capturing the ambitious art project inside the Omni in video. For us, that project was so Jeff. Audacious. Creative. Worthy. The staff at YouPlusDallas sends our deepest sympathies to the West family and close friends. He will be missed.