Heart of Dallas

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YouPlus Media was selected by a new start up charity organization focused on millennials named Heart of Dallas sponsored by Conference USA. Our challenge was to create a narrative piece that captured the spirit of what it means to be a millennial and how it pertains to service within the City of Dallas. As young individuals, we have the power to change a city through our collaborative efforts more than any other generation. From pre-production all the way to post-production, YouPlus Media worked with the client to assure that their needs were met while giving YouPlus creative control. YouPlus created an original script that gave a voice to the millennial generation, incorporated our own music selection and sound design, and developed the cinematic story to convey the beauty of the city. The result is this video. We hope you enjoy. Please stay tuned for more updates about Heart of Dallas and how to get involved. 

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