I’ve seen this building many times, but when people described it to me I could never place its location. Until I realized it’s the biggest beacon of South Dallas.
I’m talking about the big red and white structure: The South Side on Lamar.
Built in 1910 as the merchandising center for Sears, Roebuck & Co.’s catalog for the Southwest region, today this colossal building is home to hundred’s of residents and businesses. It also boasts the title of National Historic Landmark.
You can find people of all types living and working in this building. Artists, doctors, fashion designers and even online news companies. (more…)