Michael Mueller, President and CEO of NYLO Hotels, on the Growing Dallas Market, South Side, and Jack Matthews

Posted by    |    April 16th, 2013 at 4:44 pm

After relocating his entire headquarters to Dallas, Michael Mueller, President and CEO of NYLO Hotels, is the perfect example of why North Texas is a growing and welcoming market.

Mueller, along with Jack Matthews and Donnie Nelson, recently spoke at an event for CEOLink, a Texas non-profit member based organization that acts as a welcome committee for CEOs that have relocated to Texas.

When NYLO began in 2004, its headquarters was located in New York City. After making the move to Atlanta, Mueller began looking for an even better place for NYLO. They were looking for a market that was growing and somewhere they could expand, which naturally led them to Dallas. Though NYLO had several hotels in North Texas already, there were several factors that lead to the move. There are the obvious reasons, like no taxes and the low cost of living, but what might not be as evident, is that Dallas is one of the top hospitality markets with what Mueller believes is one of “the best airports in the country.”

After being introduced to Jack, who has made great strides in developing and transforming South Dallas over the past few years, including South Side on Lamar and the Omni Hotel in downtown Dallas, Mueller decided that NYLO Dallas South Side would become the company’s fourth hotel in DFW. What distinguishes NYLO South Side is its authenticity. While all NYLO hotels have a modern, urban look to them, they are usually built from the ground up in “not so urban” settings. The NYLO in South Side found its home in the restoration of the old Dallas Coffin Co. building.

“This is our style,” said Mueller, “and it’s perfect for here.”

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Caitlin Clark is the Arts & Entertainment and Style Writer and Social Media Director for YouPlusDallas. Follow her on Twitter at @caitlinclark

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