Posts Tagged ‘branding’

An Example of a Very Good Branding Video

Sunday, July 15th, 2012

Director / Editor Eliot Rausch of this great branding video for Vans is one of our favorite content creators.  Rausch’s talent translated to trust and with that trust came the creative freedom that translated to a really fine branding profile of Vans.

Rausch said, “Vans came to me with a proposal to create a short film that embodied the essence of their brand. The creative exploration and freedom they allowed me was unlike anything I had ever experienced. Pure trust, pure faith, in my abilities as a story-teller / director and as a friend. In creating this piece, it was profound to realize the success of their company, at its core, is based on a similar model they share with everyone they work with. To feel part of a brand, part of a family, part of an authentic creative expression, truly moved me to my core.”

To read about how this was shot on the Red Epic using Canon Lenses go to http://blog.theimagehunter.com/?p=1488