Rihanna. Marion Cotillard. Sienna Miller. Blake Lively. Besides being famous, what do all these ladies have in common? They are Pret-a-Surf beach bunnies. According to their chic website, The Pret-a-Surf line was founded by Jillian Demling (Entertainment Editor at Vogue) and Karen Mulligan (Studio Manager for the photographer, Annie Leibovitz). Their goal was to create a “surf line for the woman who is active and wants to look good while playing and competing. Ready to surf and ready to wear. The Pret-a-Surf woman is one who wears a couture ball gown at night and a sensuous bikini by day.”
With a production team in New York City, Pret-a-Surf launched its debut line in May 2010. Up next for the line is a laundry list of lovelies: scented surfboard wax, made-to-order surfboards, Pret-a-Sport for tennis, Pret-a-Snow for skiing and snowboarding, and Pret-a-Storage for those cute bags to hold it all. Since the founders of Pret-a-Surf are visual lasses, it should come as no surprise they have a charming new video to showcase just how cute their resort collection is. Enjoy The Next Time!