Denim-it’s in all of our closets, and if someone was peeking into yours, I bet they’d see a short row of different shades of blue, black, or white jeans of varying cuts and styles. Let’s be real-jeans have become an acceptable uniform for many workplaces, schools, and even church. So why aren’t there more options to dress up the classics?
7 for All Mankind has always been a brand that exudes relaxed, Southern California style, so it isn’t much of a surprise that they have been taking the lead when it comes to denim trends and making them accessible for everyone from James Franco to your mother. (Speaking of James Franco, have you seen 7′s spring campaign, “Episodes of an Untitled Film” with James Franco directing a series of short films? Very sexy.)
According to Liat Mazor, the Marketing Manager for 7, ” The new spring line is inspired by a California vibe, a forever cool idea inspired by the glistening sun and the ocean. You’ll see a lot of shimmer, pastels, and brights. ” Glittery, shimmery jeans aren’t a new thing, but the way 7 for All Mankind does them is. (more…)