The iPhone 5 was unveiled yesterday. It comes with a larger display and is 20 percent lighter than the previous iPhone 4S. Analysts expect Apple to sell 10 million to 12 million of the new smartphones in September, and to distribute it to 100 countries by year’s end.
Why do we care? Samsung sells nearly twice as many smartphones as Apple does. Android offers a more popular mobile operating system than Apple provides. Yet an Apple “unveiling” makes global headlines on a scale unmatched by any other manufacturer. Time magazine covered the event live, and every news outlet I checked this morning is carrying a story on the launch.
What can Christians learn from the iconic company’s success?