Christians wear crosses; Jews wear the Star of David. What do atheists wear to show the world their (non)beliefs? You’ve probably seen the atheist fish symbol: a fish with legs and the word “evolve” where “Jesus” goes. Its maker, EvolveFish, now employs six people and does $500,000 a year in sales. They market jewelry, door mats, caps, t-shirts, buttons, tie clasps, mints, and even adhesive bandages. Their “Get Out of Hell Free” cards are perhaps the most controversial item they sell. Others atheists are wearing jewelry with the capital “A,” “happy humanist” logos, and the like.
Why this proliferation of atheist jewelry?