We’ve spent some time since last Thursday’s Dallas Mavericks celebration basking in the glory of team’s success—and closely examining the positive impact such activities have on downtown.
Dallas has long been known as a city driven by sports. From the legacy of the Cotton Bowl to the popularity of the Dallas Stars and Texas Rangers, international awareness of “America’s Team,” the Dallas Cowboys, and of course, our Mavs, these institutions bring the community together and provide real economic impact—a combined $900 million for the region, in fact.
Taking a more micro view, we can see, particularly over the last year, how downtown has become the hub for sports-related activities, putting us on the map nationally as a top-tier city.
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