Turning Air into Lemonade

Posted by    |    March 28th, 2011 at 4:15 am

There are lots of people who simply resent having to pay to use the tire compressor at the service station.

Forget that the machine is an expensive piece of equipment, that people steal the nozzle and run over and otherwise destroy the compressor’s hose.  And that perhaps that’s why the service stations charge for their use.

The point is that there’s no way to change people’s minds who are living on earth right this moment.  Maybe a generation or so down the line, things will be different.

I drove into one of the service stations of an independent chain the other day.  As I was filling up my car with gas, I gazed at a fellow who was inflating his tires.  I saw a sign on the air pump that said that the use of the pump was 25 cents.

But that all of that money collected was donated to the Abused and Homeless Women’s Shelter.

I’ll be buying my gas there from now on.

Meanwhile, I’ve begun to think about what we might be able to do in our real estate businesses to follow this fine example.

What are your ideas?



Since 1964

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