I’m not sure exactly what it was called before, but the best excuse to day drink in plaid will henceforth be known as The Dallas St. Patrick’s Parade on Greenville Avenue. The spiffy new name is all part of the rebranding process the decades-old parade is undergoing in order to be more family-friendly.
The Greenville Avenue parade has gotten, in the words of Mayor Rawlings, “a little raucous.”
[Raucous: making or constituting a disturbingly harsh and loud noise: "raucous youths".]
I wouldn’t go that far, but it sounds about right. Mark Cuban is taking his role as parade savor (he donated $40,00 dollars last year to cover the costs) one step further with his company AXS-TV partnering and sponsoring the event. Their goal is to be more selective with float applicants, to cut out any sexually-oriented business, and to generally keep drunk parade goers off of the floats.
What do you think of the new and possibly improved St. Patrick’s Day Parade? We’d love to hear some of your memories from this beloved Dallas event.