Posts Tagged ‘Dallas Hotels’

“Big Things Happen Here”: Dallas Announces New Branding and Marketing Campaign

Posted by    |    October 26th, 2012 at 12:08 pm

Dallas Tagline Big Things Happen Here

Dallas’ first ever multimillion-dollar multimedia campaign will be announced at today’s annual meeting of the Dallas Convention & Visitors Bureau. The $5 million branding and marketing campaign will help Dallas rise in the ranks as a top convention destination city. The campaign took eight months to craft and used input from Dallas residents and Dallas-based marketing agency TracyLocke.  With millions in potential revenue for hotels, restaurants and taxi drivers at stake, Dallas Mayor Mike Rawlings believes the campaign “is not just about the hotel rooms. This is about creating, year after year,” a reason for visitors to come back.

The campaign was made possible this year when the creation of the Dallas Tourism Public Improvement District was approved. It will last at least five years and will include 100-plus hotels within the city limits including the NYLO in South Dallas and the Omni Hotel in Downtown Dallas. Hotel owners agreed to be taxed to create the money pot used to boost marketing in the city. The tax, which hotels began collecting this summer, is paid by a 2 percent fee charged to hotel guest and is estimated to bring in up to $10 million a year. Philip Jones, chief executive of the Dallas Convention & Visitors Bureau, estimated the new Dallas branding campaign will cost up to $5 million.

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Omni Hotel Dallas, The Big Freeze, and YouPlusDallas

Posted by    |    April 26th, 2012 at 11:09 am

Today through Sunday April 29, the new Omni Hotel Dallas will be hosting hundreds of influential meeting planners from across the nation for the Grand Opening Experience. The meeting planners will get to experience the best of Dallas: visiting Texas Motor Speedway, touring Southfork Ranch with Dallas star Larry Hagman and a Dallas Cowboys Stadium tour among other exciting experiences and musical appearances from Tim Halperin and Jack Ingram.

Sounds pretty cool, eh? Here’s how we look at it: impress meeting planners + meetings eventually planned in Dallas = awesome economic impact for our city.

YouPlusDallas videographers & co will be on scene tweeting about Omni Dallas events and bringing you a video recap of the best of the Grand Opening Experience.

One of the first events for the meeting planners is happening today, and it’s called The Big Freeze. You’re probably familiar with The Big Freeze 360-degree camera experience from the Grammys, Golden Globes, and other glamorous Hollywood events. Our crew set up the Big Freeze at the Omni this morning, and meeting planners will be walking the red carpet today before having their image taken by the famous camera. Check out our set up pictures of the big freeze, and make sure to follow us on twitter @youplusdallas Omni Hotel Dallas at @omnihotels #Dallas #OmniEvent and @OmniMeetings.

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