Archive for October, 2012

Deep Ellum Outdoor Market Brings Temporary Markets to Lower Greenville and Downtown Dallas

Posted by    |    October 30th, 2012 at 10:26 am

Sack lunches filled with Ziploc bags are fine on occasion, but if you work in Downtown you will soon have no excuse to eat that Lean Cuisine in your cubicle. The Deep Ellum Outdoor Market’s partnership with Downtown Dallas Inc. continues with the Pegasus Plaza Market. DEOM will fill the plaza at the corner of Main St. and Akard with live music, food and local vendors.

pegasus plaza market


“Big Things Happen Here”: Dallas Announces New Branding and Marketing Campaign

Posted by    |    October 26th, 2012 at 12:08 pm

Dallas Tagline Big Things Happen Here

Dallas’ first ever multimillion-dollar multimedia campaign will be announced at today’s annual meeting of the Dallas Convention & Visitors Bureau. The $5 million branding and marketing campaign will help Dallas rise in the ranks as a top convention destination city. The campaign took eight months to craft and used input from Dallas residents and Dallas-based marketing agency TracyLocke.  With millions in potential revenue for hotels, restaurants and taxi drivers at stake, Dallas Mayor Mike Rawlings believes the campaign “is not just about the hotel rooms. This is about creating, year after year,” a reason for visitors to come back.

The campaign was made possible this year when the creation of the Dallas Tourism Public Improvement District was approved. It will last at least five years and will include 100-plus hotels within the city limits including the NYLO in South Dallas and the Omni Hotel in Downtown Dallas. Hotel owners agreed to be taxed to create the money pot used to boost marketing in the city. The tax, which hotels began collecting this summer, is paid by a 2 percent fee charged to hotel guest and is estimated to bring in up to $10 million a year. Philip Jones, chief executive of the Dallas Convention & Visitors Bureau, estimated the new Dallas branding campaign will cost up to $5 million.


What You Need to Know about the Opening of Klyde Warren Park

Posted by    |    October 23rd, 2012 at 3:19 pm

photo courtesy of Klyde Warren Park

photo courtesy of

Construction on Klyde Warren Park seemed like it might simply become an omnipresent part of our lives. It’s hard to believe that you’ll finally be able to bring your dog and your yoga mat to the incredible deck park this weekend. If you weren’t quick enough to snag a free ticket to the Concert for Dallas you can still get one here. You have to pay for it, but hey, it’s reserved and it’s a small price to pay to be present at this monumental opening.

The two-day Grand Opening of Dallas’ new 5.2-acre park adjacent to the Arts District includes a ribbon cutting ceremony, an outdoor performance by the Dallas Symphony Orchestra, sneak peeks at the Park’s ongoing programming and a Saturday night signature concert entitled “The Concert for Dallas Presented by Deloitte.

A grand opening this heavily anticipated can be overwhelming, so we’ve broken it down  so you can start your planning and start preparing yourself to finally see honorary chair Owen Wilson in person.