Archive for November, 2010

Rock your business right

Posted by    |    November 18th, 2010 at 5:54 pm

Yesterday afternoon, You+Dallas hosted a “Get the Experts’ Perspective: Social Media Success and Client Delight” workshop for advertisers and marketers featuring Social Media Expert Giovanni Gallucci and Keynote Speaker, Author, and CEO Steve Zipkoff.

Currently an Adjunct Professor at SMU Cox School of Business, Zipkoff has received the Teaching Excellence Award 15 times. Which means he’s pretty entertaining to listen to. And if you Google “social media expert,” Gallucci organically rises to the top of your search results. Yeah, he knows what he’s talking about. “It’s important for advertisers and marketers to become familiar with social media because it will be a critical line of communication to consumers in the future,” Gallucci said.

Zipkoff told his audience that it takes 6.2 months for a new employee to break even. It’s possible to advance this – but how? “Client delight” is Zipkoff’s answer. Become invaluable to your company. “If you can delight your clients, they will come back again and again and again and again,” Zipkoff said. (more…)

Celebrating the Historic West End

Posted by    |    November 5th, 2010 at 12:22 pm

MasonBaronet is hosting a wealth of influential Dallasites on this cool Thursday evening in the West End. Attendees are mingling in their suits and fashionable Fall attire, and a recording of the Booker T. Washington Jazz Ensemble can be heard over the intellectual chatter. White candles decorate the office, giving it a swanky atmosphere that parallels the vibe of the vibrant West End, which is the main reason we’ve gathered here tonight: to hear John Crawford and Mayor Tom Leppert discuss the growth of this cool Dallas neighborhood.

Dallas is in a good place (minus the Cowboys tragic 1-6 record, and the current state of Romo’s clavicle). “We are excited about what’s going on in our city…we’re excited that the Rangers made it to the World Series, and that the Superbowl is coming,” said Chris Phelps, Vice President of MasonBaronet, “…it is a good time to live and do business in Downtown Dallas.”

John Crawford, President and CEO of Downtown Dallas, shared his thoughts about the West End. He recognized Deputy Chief Michael Genovesi, for “making a difference in public safety,” and noted that we are “very fortunate to have the support of DPD…crime stats are 33% less than this time last year”. (more…)