In an address to the Greater Baltimore Technology Council in 2006, author, entrepreneur, and marketing expert Seth Godin summed up the importance of marketing with a very simple phrase: “Ideas that spread, win.” Godin cites how one of the greatest inventions of all time, sliced bread, wouldn’t be anywhere without marketing.
Archive for the ‘media’ Category
Last week, YouPlus Dallas was honored to win the Dallas Observer’s ‘Best Dallas Website’ for a second year in a row. Recognition is always wonderful but being chosen for one of the Dallas Observer’s ‘Best Of’ awards is truly an honor as those involved with the process are sincerely invested in sharing what they love most about our city.
Joe Tone, editor at the Dallas Observer, said, “The news business can be very cynical. This is the one week a year where that cynicism (mostly) falls away and we just gush about our favorite things. It feels strange, but it feels good.”
The Observers ‘Best Of’ awards set themselves apart by not giving into the politics of voting, they simply observe their city and pick what they believe to be the best.
“We pile into a bar and start outlining categories and possible winners. We argue a little bit. We argue some more. And either
someone argues the best, or, in certain categories, we rely on the expert: the food critic for “Best Burger,” the theater critic for “Best Actor,” the bars and clubs editor for “Best New Bar.” It’s like Family Feud but without the cool music,” Tone said.
Another reason to be a proud recipient of a Dallas Observer ‘Best Of’ is the intense creativity and thought that goes into the process every year. They don’t simply honor the “Best Burger” or “Best Local Band,” they delve deep into the character of our city and find things both strange and unique to award, like “Best Grocery Store for Creepers” or “Best Happy Hour to Meet a (Hopefully) Single Businessman.”
“Usually that indicates that there was a place we wanted to celebrate that didn’t fit naturally into a category,” Tone said. “Best Place to Leave Your Toddler Unattended While You Have a Cocktail” is obviously not something we spent a lot of time debating. Someone clearly ditched their kid at Bookmarks, the library at the mall, and went for a mojito. Then they thought, Man, this is the best! And thus, a new category was born.”
Scroll through the Observer’s extensive and colorful categories to find out just exactly where is the “Best Place to Arm Oneself for the Coming Zombie Apocalypse” and discover the best of what Dallas has to offer.
According to CBS Sunday Morning Show, Mike Wallace passed away last night. We lifted this excerpt from Wikipedia.
Myron Leon ”Mike“ Wallace (May 9, 1918 – April 8, 2012) was an American journalist, former game show host, actor and media personality. During his career, which has spanned over sixty years, he has interviewed a wide range of prominent newsmakers.
He was one of the original correspondents for CBS‘ 60 Minutes which debuted in 1968. Wallace retired as a regular full-time correspondent in 2006, but still appeared occasionally on the series until 2008.
As senior editor for Texas Monthly, Dallas’ Skip Hollandsworth has written some of the most brutal, poignant, and fascinating stories in TM’s 38-year catalog of Texana. His crime pieces include numerous gruesome murder stories, but none is more chilling than his latest: revisiting Dean Corll’s savage killing spree in Houston’s The Heights neighborhood in the 1970s. At least 29 young boys were lured into a fatal encounter with Corll, making him the most prolific serial killer in Texas history. And sadly, as reaction to Hollandsworth’s story brings new evidence to light, it appears that number may be much higher. Over lunch, Skip, who last year won the National Magazine Award for feature writing, confessed that “this story knocked me flat. Frankly, I am having a hard time with it.” He said he’s received dozens of emails from Houstonians who have all-too vivid nightmares of the Corll killings. “One man said that as a teenager he remembers Corll pulling up to the park where he and some friends were starting a baseball game. Corll opened his car door and beckoned the boy to come inside, ‘but my friends called to me to come play, and I dashed off. If they hadn’t called, I’m sure I would have gotten in that car.”
Making movies isn’t easy. We know; we make little video versions every day and a LOT goes into each minute. For the Dallas Film Society’s big event, the Dallas International Film Festival, we produced our own three minute movie and all it took was weeks of planning and about 50 people. And paper hats.
Do yourself a favor. Stop watching bad television and go spend two hours at one of DIFF’s 130 different screenings over the next ten days. Almost all of the best films these days have their roots in the indie film scene, and there are some super talented folks in town showing off their creations. Chances are they will become something bigger and you can say you knew them when.
I am not one for over-analyzing, but I do enjoy my daily report from Google Analytics as to who is viewing our new website. It’s like running a hotel in the old days when you could look at the Guest Registry and see who was staying in your rooms. Take yesterday for example. We had 1,678 ‘unique’ visitors (repeat visits by the same person don’t count) and 3,629 page views. This means that we’re tracking towards 40,000+ monthly users and 100,000 monthly page views. Not bad. Quantcast tells me that out of the 294 million websites in existence, youplusdallas.com ranks in the top 140,000 for monthly traffic. Put it on a t-shirt!
While Dallas is, duh, our top market, we are also wildly popular in Canada (55 users yesterday!), the U.K., Australia, and a dozen other countries. At the end of the list I found Finland, where a whopping 5 out of the 5.3 million population are currently enjoying our site. My guess is the You+Helsinki is not far away. Tell your friends!
“Each of us will one day be judged by our standard of life – not by our standard of living; by our measure of giving – not by our measure of wealth; by our simple goodness – not by our seeming greatness.” William Arthur Ward
Putting these words into practice is not so easy, but we believe You+Dallas and its video storytelling enable our company to deliver messages, connect people, and positively change lives. Our challenge is to convert these words into actions. (more…)
You+Dallas is crawling with right-brainers, so we’re big fans of creativity wherever we find it. Last week our friend and photographer extraordinaire Robert Latorre of Big Fish Films invited us out to see his latest image wizardry … the Big Freeze 3D. This involves dozens of Nikon cameras set in a semicircle snapping pictures just fractions of seconds apart. The result is a frozen frame of total coolness that shows you detail and perspective you would never see otherwise. To show us what the Big Freeze could do, Robert hired motorcycle riders, flamenco dancers, and of course, fire breathers. These guys got all fired up and then spit mouthfuls of liquid parafin into the flame. The result was dazzling.
At least that’s what one art gallery owner told me tonight at our swanky concert-painting-wine drinking and media affair. Turning the parking plaza of our 92-year-old building into a concert venue was another light bulb moment for our Mad Hatter CEO Jeff Hinson, and with the stylish guidance of Events Diva Elisabeth Jordan, it was a rousing success. (I say was — it is actually still going on outside my door.) The star duo was painter Rolando Diaz and pianist Seth Simmons, who have developed a wonderful concept called Euforia, where Ro paints as Seth plays. It works. And the whole thing played even better in the open air with the cacophonous roar of Commerce and Jackson street traffic providing background ambiance. Art is a blessing that elevates, especially in the cool October Dallas night with the skyline shining as bright as the crescent moon.