It is not because I become unnecessarily giddy when Hillshire Farms commercials appear on the box in my living room, or because AdAge and AdFreak are part of my Twitter community, do I advocate the art of Advertising. It is because only when brands like Nivea and Zales find the right tune to back their message is a spot elevated to the next level – the Google level, if you will. At the Google level, crazed Gen-Y-ers frantically type in as many search terms as their brains can rally to find that catchy song intermittently playing commercial breaks between The Office and 30 Rock.
Parachute the band – not the life saving device – opened for the Plain White T’s at House of Blues Dallas on February 13, as the audience made sure to DVR the 53rd GRAMMY Awards before leaving the house. Having recently graduated from UVA in 2008, the multi-talented artists have been friends for a number of years. Switching from one instrument to the other, bandmates Will Anderson and Kit French remind me that while Justin Bieber has a cool story, he’s not the only talented kid with a guitar and a video camera. (more…)