New music is discovered via word of mouth, Twitter, long, sweaty days spent at music festivals, perusing the pages of old faithfuls Spin and Rolling Stone, or shazaming an overhead catchy pop ditty. iTunes libraries grow at the rate of Giada DeLaurentiis’ peak-of-season garden. Pop culture is oversaturated with the Katy Perrys and Rihannas of the world, and rightfully so to an extent; they didn’t get to be as popular as they are without talent, but they can overshadow bands who work hard without achieving similar radio play.
North Texas resident Ty Griffin, founder of EscapingTheOrdinary.net, is working relentlessly to push listeners out of the VIP room of mainstream music and into the studio with lesser-known artists.
A graduate of Texas Tech, the Marketing and Management double major cites that working in the music industry was always a goal. After graduation, he received an internship with Kirtland Records [The Toadies, Sarah Jaffe, Smile, Smile] in Dallas. “After a while, I got the itch to do something, and I came across this site called ExplodingInSound.com. Their site has the best compilations, and I was completely blown away. I got in contact with the founder of the site, Dan Goldin,” Griffin says, recounting that a friendship and partnership with Goldin built from there. “The whole framework for how I do [Escaping the Ordinary] came from what [Goldin] was doing.”
Griffin has made a bit of a name for himself by creating two musical compilations, Escaping the Ordinary Volumes One and Two, composed of bands he considers yet-to-be discovered by large audiences. “They’re bands that I feel are unique,” he says. “It’s a combination of bands that have been an influence on me, and bands that just need to be heard.” (more…)